Let’s dive into the world’s biggest social media platform - Facebook. Although this platform is owned by the same people who run Instagram, the video landscape is much different here. First off, Facebook Stories are a thing, sure - but they don’t have the power of Instagram Stories. The videos that get viewed the most can be found on your viewers’ feeds. Facebook also has powerful live features. Your live videos automatically get saved to your page and can get shared just like a regular video, giving them just as much potential for virality as pre-recorded content.

So you’ve created an awesome, fresh video that adequately targets your perfect client. Great work so far - but your work isn’t done. No matter how great you make your video marketing content, it won’t matter if it doesn’t get seen by the right people! Video distribution doesn’t end with uploading your video wherever you feel like it and calling a day - oh, no. You need to develop a strategy and use video platforms to their best advantage.

What in the world is branded content? If you are in the marketing, advertising or entertainment world, you probably hear this phrase thrown around more and more, but few really understand what it is. Branded content is a blend of marketing, social connectivity, and (most importantly) storytelling. It approaches consumers from an emotional and personal level. Rather than peddling a product to the consumer like a used car salesman, branded content invites the audience into an experiential story. But why should you care? Why is branded content important? What’s the big deal?

If you want to create data-driven and creative video marketing material, one of the best ways to go about it is through storytelling. Telling a story doesn’t have to be as complex as you think. For video marketing purposes, you don’t need a huge cast of characters and tons of story arcs. What does help, however, is to have a conflict, resolution, identifiable characters, and a setting that works within its own sets of rules. Let’s walk through this step by step. Before determining the story you want to tell, you’ll need to establish the rules of the universe you’re creating.

Did you know you are way more likely to pop up first on a Google search if you have a video on your site? If that’s not a good reason to get a “How To” video made, then I don’t know what is. “How To Videos”, are videos which do exactly what it says on the tin; it shows you how to do something in a video but without all of the trickery and clever editing of a TV commercials. They simply tell it how it is – and that’s what the consumer craves – TRUTH! These videos can explain how to do any manner of things, such as how to cook something, how to put up a shelf or how to do your makeup.

We have a better, more practical approach that won’t result in your eyes permanently crossing. Follow our lead and you’ll have an effective budget for your corporate video content in no time. Story-boarding, scriptwriting, talent, studio time, hospitality, software, editing, voice-over…before you knew it, you were deep inside a rabbit hole. We can help.