Let’s dive into the world’s biggest social media platform - Facebook.
Facebook’s Features
Although this platform is owned by the same people who run Instagram, the video landscape is much different here.
First off, Facebook Stories are a thing, sure - but they don’t have the power of Instagram Stories. The videos that get viewed the most can be found on your viewers’ feeds.
Facebook also has powerful live features. Your live videos automatically get saved to your page and can get shared just like a regular video, giving them just as much potential for virality as pre-recorded content.
Pros of Facebook
- Currently the world’s biggest social network
- Video content appears directly in people’s feeds
- Optimized for all platforms: mobile, desktop, VR, 360, and live videos
- Easy to link to outside sources
Cons of Facebook
- Facebook videos autoplay without audio on the viewer’s feed, which reduces the impact of quality audio content and adds the need for subtitles if someone is speaking in your content
- Difficult to search for older content
- Autoplay feature takes people away from your page once your video is finished
What is Facebook Best For?
Because Facebook is mostly powered through social sharing, it’s better used as a sharing engine than a search engine. This means the platform is best for eye-catching content that entices users to share on their feed.
Despite having a longer video limit than Instagram on this platform, you should also note that its users' short attention span makes Facebook optimal for short-form video content.
Opt for light and engaging content that will want to make viewers stop scrolling down their feed when they come across your video. Your content's first few seconds are key here since your video will auto-play as people scroll by.
Use Facebook for the following type of video campaigns:
- Eye-catching branding videos
- Short and entertaining explainer videos
- Content that has a high virility potential
- Video content that links to an outside website
To plan your next Facebook video launch, get in touch with Tattoo Content Studio today.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
