In a related post, we established the importance of targeted video content for your marketing endeavors. But how do you know what kind of person you should be targeting in the first place? Let’s take a step back and start by figuring out your perfect client profile. Have you already established personas for your ideal clients? Your personas should outline specific characteristics about the type of people that need your products or services the most, and who you’re trying to sell to on a regular basis. These personas should sound like real, complete people, who have desires and emotions.

Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. These are maxims we live by at Tattoo Content Studio. We understand that emotion is the key to a great story. It creates true engagement with your audience, allows you to take them on a journey and make them feel not just happy or sad, but inspired, or nostalgic, amazed or warm and fuzzy. But why should telling a good story, and evoking a strong emotional response, matter to advertisers?

Data-driven content is powerful. But on its own, data can feel a bit dry. On the other end of the spectrum, we have creative videos that think outside of the box - these types of videos are far from dry and are great at captivating attention from your audience. But here’s the problem with videos that rely on creativity alone - they’re great for brand recognition and awareness, but won’t convince your audience that your product or service is for them.

People on the Internet have a short attention span. If you’re not entertaining them, they’re moving on. In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. New technology will continue to drive this further, both in terms of accessibility to quality video hardware and software as well as bandwidth to upload and download content.

If you’re a fisherman, you are probably used to casting a wide net to get as many fish as possible. The wider the net, the better your payout will be. Your business isn’t one-size-fits-all, and the same should be said of your video. So many companies have caught up with the success of video content that audiences are constantly bombarded with new content to watch.

Video is the most engaging form of digital content, which means the people you’re trying to attract, are more likely to finish watching your video, than they are to read your blog post or text email. Video communicates value and trust, giving your audience an opportunity to connect with your brand, and the people behind it, on a more meaningful level. Video leads to more conversions. That’s the number one reason to love video content; it gets real, tangible results.