As a marketer, there are a lot of reasons to love video.
Video is the most engaging form of digital content, which means the people you’re trying to attract are more likely to finish watching your video than they are to read your blog post or text email.
Video communicates value and trust, giving your audience an opportunity to connect with your brand, and the people behind it, on a more meaningful level.
Video leads to more conversions. That’s the number one reason to love video content; it gets real, tangible results.
WHAT ARE THE 3 BIG PROBLEMS FACING MOST MARKETERS?
Every marketer faces a unique set of circumstances and challenges. The problems described here are much less nuanced than what you’re actually dealing with in your role as a marketer, but the takeaways from each can be applied across the stages of the marketing funnel that they represent.
But when you really boil things down, most marketers are facing one or more of the following three challenges:
1. I NEED TO BUILD AWARENESS AND ENGAGEMENT AROUND OUR BRAND. (DRIVING TRAFFIC INTO THE TOP OF THE FUNNEL.)
2. WE LOSE THE INTEREST OF PROSPECTS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. (DELIVERING VALUE AND NURTURING LEADS THROUGH THE MIDDLE OF THE FUNNEL.)
3. WE NEED TO CONVERT MORE QUALIFIED LEADS INTO CUSTOMERS. (DIFFERENTIATING YOUR SOLUTION AND NURTURING LEADS THROUGH THE BOTTOM OF THE FUNNEL.)
Video is really well-positioned to solve all of these problems.
VIDEO CONTENT FOR DRIVING TRAFFIC AT THE START OF THE PROCESS
When speaking of video marketing, most of the focus is given to the start of the process, and for good reason: video is really engaging and really good at driving traffic.
You may be working for a startup that needs to make its presence known in the marketplace.
Or you may be part of a large marketing team that wants to make a splash on Facebook (or similar) for a new product or large campaign.
But chances are you fall somewhere in the middle. Whatever your situation may be, the challenge is the same: you need to educate your audience and create engagement around the brand.
VIDEO CONTENT FOR NURTURING LEADS THROUGH THE MIDDLE OF THE PROCESS
Once you have the means to communicate with your leads on a regular basis, it’s your job as a marketer to hold their hand through the buyer’s journey.
Where prospects enter, the marketing process is going to dictate what content you should expose them to. Some prospects won’t even know they have a problem but know that you have answers. Others know they have a problem that needs fixing but aren’t aware of potential solutions. And some will be weighing their options and discovering your solution for the first time.
VIDEO FOR CLOSING SALES AT THE END OF THE PROCESS
At this stage in the process, prospects are interested in things that can’t be read off a feature list or spec sheet: How certain am I that their solution will work for me? Can I trust this business I’m about to get involved with? Do I even want to work with these people?
To quash these concerns, there’s no better solution than the video testimonial.
TESTIMONIAL VIDEOS
You could have a whole team of salespeople talking to a prospect until they’re blue in the face, and it wouldn’t hold a candle to one customer saying, “their solution worked, and it was a pleasure.”
Customer testimonials, even without video, are one of the most powerful sales tools available to you because of the social proof they offer.
Add video to the mix — and suddenly — prospects can see how satisfied your customers are with your product. Your prospects can see their smiles, sense their excitement, and really put themselves in their shoes.
Contact Tattoo Projects today to prepare for every stage of your process.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
