If you’re a fisherman, you are probably used to casting a wide net to get as many fish as possible.

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The wider the net, the better your payout will be.

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But that’s not the case in video marketing.

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Video can be a powerful marketing tool and help companies drive up conversion rates - for instance, Wordstream discovered that using videos on a landing page can increase conversions by 86%.

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And while the style of your video plays a large part in your marketing success, you need to have a bigger strategy in mind to get solid results.

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You need to target your video content.

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The Importance of Targeting for Video Marketing

Your business isn’t one-size-fits-all, and the same should be said of your video. Many companies have caught up with the success of video content that audiences are constantly bombarded with new content to watch.

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On Youtube alone, 400 hours of video gets uploaded every minute.

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So if you take the wide net approach and try to create video content that can please just about anyone, you’ll end up with washed-out content that nobody’s truly interested in.

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Not only is such content usually a waste of your time, but it’s also a waste of your prospects’ time too. And worst of all, it’s inauthentic.

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Target for Relevancy

When your ideal prospect scrolls by your video, the first few frames should already be targeted at them. They should feel compelled to stop their scrolling and keep watching your content.

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If that content is highly relevant to them and targeted at their demographic, their needs and desires, and everything else that makes them unique, they’re much more likely to keep watching.

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Not only will they keep watching, but your video’s message is much more likely to hit its mark. They’ll feel compelled to find out more about your brand and get one step closer to conversion.

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If you’re throwing a dart with your eyes closed without focusing on the target, how do you intend to hit that bull’s eye?

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The same is true for video content. Open your eyes and aim for your target.

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Tattoo Content Studio can help you get there. We deliver more than just video content - we strategize a targeted approach to developing and publishing your content.

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Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150

Email contentstudio@tattooprojects.com or click here to schedule a call.