Important reasons why.
It’s Popular!
You’ve heard us say before that video content is the key to creating a brand's great marketing strategy in today's marketing environment. It’s because creating videos is another way to create quality content–and that just makes good marketing sense.
It’s Engaging!
People on the Internet have a short attention span. If you’re not entertaining them, they’re moving on. People are much more apt to engage with photos and videos than with static text, so creating more interactive and visual content is essential. Especially if you keep your digital online videos between one and three minutes in length, people will love being able to click on them, watch them and move on. The investment is small: you’re not asking people to spend ten minutes reading a blog post—you’re just asking them to sit back and watch a two-minute video.
It’s Memorable!
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. New technology will continue to drive this further, both in terms of accessibility to quality video hardware and software as well as bandwidth to upload and download content. One thing to remember, quality video with a message is more memorable and gets more attention, share, and inspires more conversation.
It’s Emotional!
Video offers an immediacy that can translate emotionally unlike any other medium. It's the reason why a well-made, 30-second commercial can nearly bring someone to tears or inspire them toward action. The images, audio, and narrative all become a compelling and engaging experience that speaks to the core of who we are as human beings.
It’s Reusable!
From a practical perspective, video offers unique repurposing abilities that aren't available in other media. Everything starts with the source video -- whatever it is, from an interview to an artistic display to a narrative, it has to be done well.
After that, the repurposing possibilities are endless. Single images can be used for promotion. Behind-the-scenes footage can be distributed as bonus content to further engage the audience. The source material can be edited into promotional clips or other spin-off material (such as being set to music) for marketing purposes.
Short-form video platforms can utilize micro-clips to promote content on a grassroots social-media level. Video is a flexible medium, and smartly combining creative flexibility with marketing muscle can repurpose one solid piece of content into endless offshoots.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
