So you’ve created an awesome video that adequately targets your perfect client.
Great work so far - but your work isn’t done.
No matter how great you make your video marketing content, it won’t matter if it doesn’t get seen by the right people!
Video distribution doesn’t end with uploading your video wherever you feel like it and calling a day - oh, no. You need to develop a strategy and use video platforms to your best advantage.
How Much Attention Are You Asking For?
Whether it’s video, blogging, photography, or podcasts, the online landscape is filled to the brim with content. With so many other companies fighting for your target client's attention, you need to understand what you're asking from your audience to shape your strategy to get that attention.
If you’re launching a detailed tutorial, you’ll need a much bigger attention span than if you were releasing a short branding video.
To figure out which platform is best for your content, ask yourself a few questions:
How will my audience be viewing my content?
Maybe your video is designed to attract viewers as they scroll through a feed (Facebook or LinkedIn). Or maybe you’re positioning your content to be viewed quickly amidst other video content (Instagram Stories or Snapchat).
Or you might have an enticing thumbnail to suck viewers into a longer video (Youtube).
What is your audience doing while watching your video?
If your video can be consumed while your viewer is multi-tasking, that may mean that the sound in your video isn’t core to the experience, which makes it a great choice for Facebook.
On the other hand, if your viewers are spending most of their time on their mobile devices, using a well-suited platform for mobile (like Snapchat and Instagram) will yield an overall better experience for your audience.
Where are you leading your audience?
If you’re using your video to link back to your website, you need to take this into consideration.
For instance, viewers will have to open up the Youtube description box to click on your link, whereas a link can be much more easily accessible on Facebook - especially if you’re using promoted posts.
And on Instagram, you can’t add external links to posts at all. You can add links to Stories if you have a minimum of 10k followers.
Finding the Perfect Home for Your Video
There are so many platforms to choose from - Youtube, Vimeo, Snapchat, Facebook, Instagram, LinkedIn - that you may feel overwhelmed by needing to understand them all.
Fear not - at Tattoo Content Studio; we make it our mission to strategize a video launch plan that gets the right eyeballs on your content - and gets you results.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
