When we discuss social media, people often forget about LinkedIn. But if your business operates in the B2B sphere, this platform is like rocket fuel for your video marketing campaign. Especially considering that video content gets 3x as much engagement than text posts on LinkedIn. On LinkedIn, you can embed videos from other platforms (like YouTube or Vimeo) or use this platform’s native video upload features. However, only native videos have an autoplay feature, making it better to attract attention as your audience scrolls through their feed.

What is one ingredient that can automatically boost the power of your video content? Real. Solid. Data. Depending on the type of offering you have in your business, the data surrounding your product or service may be quite complex. No one likes sifting through endless paragraphs of complicated numbers and data points.

Maybe you’ve searched for it. Maybe it’s more of a subconscious curiosity. Either way — who doesn't want to know what the absolute best kind of corporate video is to produce? Corporate videos aren’t cheap. They take time, effort, resources…and it’s perfectly natural for you to want to make sure your money goes toward the most effective campaign. Ready for the big reveal? The best kind of corporate video is…any kind! Provided you do it right. There are dozens of types of corporate video you can produce, and each is equally “the best” when used in the right context. Here are things to consider...

If you’re planning a video marketing strategy, no doubt you’ve heard of the juggernaut YouTube. It’s currently the most popular video sharing platform available and the second largest search engine after Google. YouTube comes built in with powerful analytic tools to get full visibility on the health of your video campaigns. You can also add annotations and cards that link to other videos on your channel directly within your video, making it a powerful tool to keep your audience engaged for a binge party.

We have discussed what questions you should ask yourself to create a video content posting strategy. Now we’ll take a closer look at 5 separate platforms, one at a time - starting with Instagram. This platform is currently used by a younger audience mostly comprised of millennials, so if that’s your target audience, you’ve found your gold mine. Learn the pros, cons and what Instagram is best used for.

Every year there’s a new trend that industry insiders declare as the future of marketing. Motion Graphics was championed in 2014, but unlike most fleeting trends, motion graphics are still very much in vogue. Primarily because motion graphics are the video marketing era’s answer to the infographic.