In the early days of social video sharing, everyone made the mistake of posting (gasp!) a vertical video. Maybe they only had one hand to jostle my phone out of their pocket and hit record. Or there was no time to orient the lens or they would have missed the moment! Unfortunately, people still largely used desktop for video viewing at the time, and vertical shots looked terrible in landscape format.


Creating your first business explainer video, brand anthem, mood film, product features video, etc. can be a pretty intimidating process. There are so many questions to answer. A lot of those questions involve terms that are new to any novice video maker. One of the first questions anyone bidding on your video will ask, is what type of video do you want to make? Which is when most people say, I don’t know.

If you already have an idea of who your next video marketing campaign should be targeting, you’re already way ahead of the curve. But knowing who you’re targeting doesn’t tell you how to target them in the first place. Here are a few tips to find out what your audience wants to see from your videos and keep them entertained.

What better way to generate brand awareness than through a strategic and targeted branded video campaign? The goal of branding videos is to have a high impact on its audience - at least, on the members of the audience that belong to your target demographic. You want your target clientele to associate certain images, thoughts, feelings, and experiences with your brand.

Explainer videos - everyone loves them. When done right, they’re easy to digest, fun to watch, and informative. You can’t avert your eyes. But despite this, the online marketing world is full of underwhelming explainer videos that miss their mark. Why is that?

So you’ve begun harnessing the power of data in your video marketing campaign. But the response has been less than stellar so far, and you’ve been wondering: Where did I go wrong? Although data-driven video content can definitely boost your success, there’s a way to go about it. Adding data points to your content won’t magically solve your marketing problems. Here are 3 mistakes you might be making that are costing you the results you deserve.