What better way to generate brand awareness than through a strategic and targeted branded video campaign?
The goal of branding videos is to have a high impact on its audience - at least, on the members of the audience that belong to your target demographic.
You want your target clientele to associate certain images, thoughts, feelings, and experiences with your brand.
What a Branding Video Isn’t
64% of consumers claim that watching marketing videos on Facebook influences their purchasing decisions, according to a survey by Animoto.
Now, after seeing this statistic, you may be tempted to start creating a video ad about your product or service right away in an effort to sell to those Facebook masses.
But hold up!
Knowing the features and benefits of your offering isn’t the only factor that impacts a buyer’s decision. When creating and sharing video content with the goal of establishing your brand, you’re not going for the hard sell. Rather, you’re digging yourself a cozy little nest in your ideal client’s brain.
If your message resonates with them, that little nest will be there to stay. And when the time comes for them to make a purchase, they’ll remember you.
Branding that Hits the Mark
When your target audience sees branded video content - especially if they are exposed to your content at a high volume and frequency - they’ll start to form an idea of who you are and what your company represents in their heads.
“Company” doesn’t have to mean dull and corporate.
Before they figure out what product you’re selling or what services you offer, they’ll form an opinion of you.
That’s why everything contained in your branding video should be geared towards the values that resonate the most with your ideal client.
Think back to your client profile. What matters most to your ideal client? The exact message you’ll be communicating through your branding video isn’t all that matters, either. You need to pay attention to your tone.
A video with targeted content isn’t truly ‘targeted’ if it feels tone-deaf to your target audience.
Give a Taste of Your Brand’s Experience
A well-targeted brand awareness video will go well beyond explaining who you are as a company. Instead, it gives your target audience a glimpse of what experience you embody.
Not sure where to start or how to pull this off? Tattoo Content Studio can help.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
