So many options.
Creating your first business explainer video, brand anthem, mood film, product features video, etc., can be a pretty intimidating process. There are so many questions to answer. A lot of those questions involve terms that are new to any novice video maker.
One of the first questions anyone bidding on your video will ask is what type of video do you want to make? This is when most people say, "I don’t know."
Animation
Animation is a large umbrella label for a number of different video types. In addition to a wide range of animation types, many animated videos will mix a number of these types together in a single video.
Animation gives you a lot of flexibility in regards to the style and tone of the video you produce. Some videos rely on a character-driven story, others use icons to build a compelling story, and others offer a first-person view of your product in action.
No matter the vision, it is easy for an animated video to rack up costs. The more complex it is (characters, colors, animated elements, etc.), the longer it will take to produce and the higher the cost will be. Anyone who is considering producing an animated video should start discussing the project with producers before getting too attached to a specific concept.
Live-Action
There are several types of live-action video content, including traditional commercial production, brand stories, anthems, and digital short-form content. The footage is all shot by a team of experienced video storytellers based on a script versus a video built using pre-filmed stock footage.
As babies, we seek out human faces when viewing the world around us. This is an extremely powerful trait that marketers increasingly exploit throughout marketing campaigns. And a strong reason to consider using live-action video if your budget allows for it.
Live-action, naturally, has a few limitations built into the medium. You are limited to visuals that are naturally attainable for humans, but with the accessibility of drones, digital cameras that can be stuck practically everywhere, and the explosion of video content producers worldwide, the options are increasingly endless.
Tattoo Content Studio has extensive experience planning, executing, and utilizing both Live Action and Animation. Contact us to make your marketing dreams come true, professionally and on budget, every time.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
