Your organization is doubtlessly filled with creative geniuses, problem solvers, strategists, number crunchers, business mavericks and so many more. But unless each team member is getting the right leadership and knows how to work well together, things don’t get accomplished as well as they can. You can maximize your partnership with a video content marketing agency by forming an all-star internal team.

Video is dominating the web. By 2020, global video IP traffic will make up 82% of consumer internet traffic, according to Cisco. It’s a huge jump from 2015, when it comprised 70% of the internet. Online video has also proven to be an extremely effective marketing tactic as well. Statistics show that 64% of people are more inclined to buy a product online after they watch a video, and 90% of people report that product videos are helpful when they’re deciding whether or not to make a purchase.

If the explosion of video onto the marketing scene caught you by surprise, you’re not alone. One day it was an option for some brands, and the next it was necessary for marketing survival. But think for a second. What does your content marketing strategy have that your video marketing strategy doesn’t?

Video marketing has shown to be one of the most powerful strategies for promoting and growing your brand online. More consumers are interacting with videos today than ever before and, in 2018 and 2019, it’s imperative that video is an active ingredient in your digital marketing. You see, videos have a convincing way of fostering engagement, producing results like click-throughs, shares, lead generation, and sales.

The number one reason to use video for marketing is that video content delivers the return on investment you need to validate your content marketing efforts. Given video’s engaging nature, there’s no denying that video content garners more clicks, traffic, and sales when compared to written content, which is why more companies are adopting video-first content marketing strategies.

It doesn’t matter if you sell advanced software, fashion, or consulting, the end goals are universal. In keeping up with the latest marketing trends, your eyes undoubtedly fall on the word ‘video’ a lot. It’s officially taken the throne as king of the content marketing realm. It is entirely possible to reach even your wildest sales and marketing goals using video. But it’s not going to be easy. Successful video campaigns are backed by intensive strategies both in the creation of the video and in the distribution.