Video marketing has shown to be one of the most powerful strategies for promoting and growing your brand online. More consumers are interacting with videos today than ever before, and, in the new decade, it’s imperative that video is an active ingredient in your digital marketing.
You see, videos have a convincing way of fostering engagement, producing results like click-throughs, shares, lead generation, and sales.
But don’t take our word for it! Here are nine stats proving why every brand needs video marketing and tips on how you can implement it in your overall online marketing strategy.
#1 Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)
Video is an excellent tool for boosting brand awareness and visibility in search. Owned by Google, YouTube is the second largest search engine on the web. Ramping up your channel while optimizing your videos positions you to get in front of your ideal customer and bring more exposure to what you do.
#2 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)
With more brands leveraging Facebook for their social strategy, finding ways to separate yourself from the sea of content being shared is vital for reaching your audience. Uploading videos directly to your business page can give you that slight edge.
Not only will it capture attention, but it has greater potential in touching more of your audience than traditional text or image posts.
#3 Social video produces 1200% more shares than text and images combined (Source: SmallBizTrends)
Another statistic illustrating the positive impact videos have on social media. If you’re looking for ways to amplify and improve your social marketing, adding videos is your best approach.
#4 Video in an email leads to a 200-300% increase in click-through rates (Source: Hubspot)
This is huge! With email marketing being a top way for generating revenue, incorporating video can boost sales for your business. Open, and click-through rates are key metrics in proving the effectiveness of your email marketing. Any tool that can raise these numbers is worth including in your strategy.
#5 Including a video on a landing page can boost conversion rates by 80% (Source: Unbounce)
We can agree that growing your email list is the lifeblood of your business. Since videos have a compelling way of drawing users in and moving them to action, it’s the perfect tool to complement your landing page. You’ll build your sales funnel more efficiently by using the power of video.
#6 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
Product demonstrations give potential buyers the chance to see your product in action. They’ll gain a better understanding of how it works, check out the features, and discover how it will help them in their needs. Consider creating a product video for each of your products for evergreen content.
#7 Top three most effective types of video content: Customer Testimonials (51%); Tutorial Videos (50%); Demonstration Videos (49%) (Source: Curata)
One of the best ways to building trust with your audience is by sharing customer testimonials. Reviews on sites like Yelp and Amazon can sway readers into believing in your product or service simply because of someone else’s positive experience. Video testimonials are increasingly effective. Host a contest or offer a special incentive that encourages clients to give a quick video review of your brand.
#8 After watching a video, 75% of users are more likely to buy a product online (Source: Hubspot)
A whopping 6 out of 10 people are apt to purchase your product when promoted through video. This statistic alone proves the strength behind a solid video marketing strategy for increasing your bottom line.
#9 By 2020, global consumer Internet video traffic will account for 85% of all consumer Internet traffic (Source: SmallBizTrends)
YouTube reports mobile video consumption rises 100% every year. The time is now to begin positioning your brand to capitalize on this upward movement. Amplifying your video strategy today will yield amazing returns for you tomorrow.
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