Video is dominating the web.
According to Cisco, in 2020, global video IP traffic made up 82% of consumer internet traffic. It’s a huge jump from 2015, when it comprised 70% of the internet.
Online video has also proven to be an extremely effective marketing tactic as well. Statistics show that 64% of people are more inclined to buy a product online after watching a video, and 90% of people report that product videos are helpful when deciding whether or not to make a purchase. Additionally, 58% of consumers believe that companies that have product videos available online can be trusted.
It’s clear that online video is valuable when it comes to eCommerce online marketing. There are many different places to post videos, including Instagram, Facebook, and Vimeo. However, the emphasis of your eCommerce video marketing campaigns should be YouTube.
Why You Should Utilize YouTube For Ecommerce Video Marketing
YouTube is the second-largest search engine in the world and the third most visited website after Google and Facebook. On only mobile devices, YouTube reaches more people that are 18 to 49-years-old than any cable TV or broadcast network, and in an average month, 80% of the people in this demographic will watch YouTube.
According to HubSpot, marketers have embraced YouTube; forty-eight percent of them plan to integrate the platform into their content strategy this year. It’s time for eCommerce stores to do the same.
Start With Product Videos
Since product videos can persuade users to purchase from you, YouTube is the perfect place to showcase your own products and services. In your product video, you can show 360-views of your products, demonstrate how they work, list the relevant specifications on them, and include positive quotes from trusted reviewers. The video should be interesting and lively and include music and dynamic shots.
While the optimal length for product videos is 45 to 90 seconds, you can go a little over, as long as your video is interesting throughout.
Post A Product Review Video
Consumers have faith in online reviews. According to BrightLocal, 84% of people trust online reviews as much as they trust personal recommendations if you want people to be encouraged to buy your products, post reviews that go into how the item works, how it compares to competitors, and why it’s worth trying out.
Try to add value to your consumers’ lives instead of hitting them over the head with a sales message. Show them how your product would fit into their lives seamlessly as well as improve their lives.
Create A How-To Video
The core of content marketing is to create content that will make consumers’ lives easier. Hopefully, that content will persuade people to convert eventually. In that same vein, your eCommerce marketing videos don’t have to showcase your products directly. They can simply incorporate the products while you’re making valuable content for your audience.
One of the ways to accomplish this is to make a how-to video. Figure out what videos your audience is watching already as well as the type of content they’d be interested in consuming. If you make interesting and helpful videos, they will be more likely to purchase from you.
Collaborate With Influencers
Finding influencers to star in your videos will boost your profile among your audience and introduce you to new potential customers as well. You have to determine who in your niche will appeal to your audience, whether it’s a certain thought leader or celebrity in your industry. This person will have many followers and should cross-promote the collaborations with you on their various social media platforms.
Your videos should demonstrate what’s unique about the influencers you’re collaborating with. You should also allow your influencers some creative freedom, so their distinctive styles shine through. Then, your audience will appreciate how genuine these videos are.
Getting Started With Your Own YouTube Videos
There are a number of ways you can draw your audience into your eCommerce store. YouTube is one of the most effective methods because of the growing popularity of online video. People love to watch videos from their desktops and mobile devices, and that will only continue to increase.
Tattoo Content Studio has extensive experience using YouTube to activate their partners’ marketing and keep them on the leading edge of advertising trends.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
