If you’re already a believer in the power of content marketing, then you’re certainly familiar with the advantages of video marketing – and you’re not alone.

81% of businesses are already using video as a marketing tool, according to a 2018 survey, and that number will continue to grow.

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WHY ARE SO MANY BUSINESSES USING VIDEO MARKETING?

The number one reason to use video for marketing is that video content delivers the return on investment you need to validate your content marketing efforts.

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Given video’s engaging nature, there’s no denying that video content garners more clicks, traffic, and sales when compared to written content, which is why more companies are adopting video-first content marketing strategies.

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But that doesn’t mean written content doesn’t have its place. In fact, written content will always have a place in well-rounded content marketing strategies.

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VIDEO CONTENT VS. WRITTEN CONTENT IN CONTENT MARKETING

There’s a time and place for video and a time and place for written content, and everyone has their unique preferences, but more often than not, audiences are going to opt for video.

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Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. That said, giving your customers options for how they consume your content is generally a good marketing practice.

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Video subtitles and transcripts are a quick and easy way to give visitors the ability to consume video content in written form, should they stumble upon your content while in line at the coffee shop, when they can’t find their headphones at the office, or when they simply prefer to read something.

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39% of consumers say they are more likely to finish a video if it includes text so that they can watch it silently.

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But video can also be used to give an engagement and SEO boost to existing blog posts, landing pages, and other key touchpoints along your buyer’s journey.

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IS VIDEO MARKETING PART OF YOUR FUTURE?

Now more than ever, marketers who meet their customers’ demand for video have an immense opportunity to have their message heard.

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Nearly any business can benefit from making video a part of their content marketing strategy, but in order to maximize the benefits, you need a strong strategic foundation in place. That’s why Tattoo Content Studio is so invested in strategy and video integration.

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Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150

Email contentstudio@tattooprojects.com or click here to schedule a call.