It Could Be A Piece Of Cake.
Your organization is doubtlessly filled with creative geniuses, problem solvers, strategists, number crunchers, business mavericks, and so many more. But unless each team member is getting the right leadership and knows how to work well together, things don’t get accomplished as well as they can. You can maximize your partnership with a video content marketing agency by forming an all-star internal team. This is the best way to ensure a successful and productive partnership that effectively helps you reach your marketing or communications goals and maximizes ROI.
Step 1: Pick the Best Players for Your Team
Don’t just pick Chad because you like him personally. You want this team to be elite, the best people for the job. The smaller and more specialized the team, the easier it will be to manage and align with specific goals. If you have a CEO that would prefer the final say, keep their involvement to just that — the last sign-off. Don’t involve them in ideation unless they specifically request to be involved.
Step 2: Assign and Explain Player Roles
Who is a part of the creative development? Who is responsible for budgeting and timing? Who will act as the liaison between the internal team and the video content marketing agency? Who has the final say on details like the script or storyboard? Clearly define and assign these roles ahead of time to avoid confusion when the project heats up. Ask that every player sticks to their assigned role and avoid stepping into someone else’s role. When your video content marketing agency enters the picture, clarity about responsibilities will make managing everyone much easier.
THE TWO MOST IMPORTANT ROLES:
1. The ‘Final Say’ Person
The ultimate decision-maker is one of the most important roles on your team. This person will make the final call on all project details, including the ones nobody agrees on. Why do you need a ‘final say’ person? To avoid lasting debates or arguments that could derail the scope of the project.
2. The Team Liaison
Communication is the cornerstone of a successful partnership. Without it — you can expect a lot of fumbles, overturns, and general sloppiness. The team liaison is responsible for clearly communicating expectations to the video content marketing partner and relaying any information from the video team back to their internal team. The accuracy and consistency of this “flow” of communication are vital to keeping your project on task, time, and budget.
3: Define a Singular Mission
The most successful video campaigns (be it for marketing or internal communications) are deliberate and calculated. Once you form your all-star team, establish a standard process for video development that starts with an initial meeting to determine the purpose of the video you’re about to produce. Start by answering these questions:
- Who is the audience?
- Where do they spend time online?
- What’s important to them?
- What do you want them to know or do after watching the video?
If you attempt to leverage your video for too many things, the messaging gets convoluted, and viewers aren’t clear about what they’re supposed to do with all the information they just received.
The bottom line is this: the quality of your inside team is just as important as your video partner’s team. If the partnership you form is one-sided, it cannot reach its full potential, altering the way you and senior-level management view and prioritize the relationship. This doesn’t help you or us. Put these steps into practice, and your next video marketing partnership will run more like a pro league and less like a recreational team.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
