If you already have an idea of who your next video marketing campaign should be targeting, you’re already way ahead of the curve.
But knowing who you’re targeting doesn’t tell you how to target them in the first place.
Here are a few tips to find out what your audience wants to see from your videos and keep them entertained.
What Content-Format Gets Their Attention?
There’s bound to be a particular content format that resonates with your target client more than any other. Your chosen format should also depend on your prospect’s current position in your sales funnel.
Here are just a few format examples and who they can efficiently target when done right.
Behind-the-scenes videos: These videos tend to be effective at building trust with prospects on the more skeptical side. This works well for B2B audiences, too.
How-to videos: Does your client persona longer guided content to learn more about a given niche? How-to videos don’t have to show how to use your product or service strictly - they can also educate you on related topics.
Animated videos: If your audience is in need of motivational content or easy-to-digest education, animation might be what they’re looking for. Newly acquired customers often fall into this category.
Funny videos: What if you’re aiming to get your audience to share your video online for increased brand exposure? Corporate doesn’t have to mean dry - you can add humor to your content! This type of content is most likely to get shared and become viral online.
Speak Like Your Audience
Format plays a big part, but language is what will keep your target audience engaged with your brand.
For instance, if you are a tech company targeting baby boomers, you don’t want to use language that would resonate with a tech-savvy millennial.
Find out what language resonates most with your ideal client, and stay consistent with this language through your video.
Make What They Want to See
If you make the type of content your target audience is already craving, you won’t need to convince them to stop scrolling and pay attention to you. They’ll keep watching and ask for more.
Tattoo Content Studio can help you create the content your audience wants from you. Reach out today to find out how.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
