What is one ingredient that can automatically boost the power of your video content?
Real. Solid. Data.
Complex Ideas Get Translated in Simple Numbers
Depending on the type of offering you have in your business, the data surrounding your product or service may be quite complex.
No one likes sifting through endless paragraphs of complicated numbers and data points.
But this is where the magic of video marketing lies - it’s much simpler to present data in an easily digestible format that will also captivate your audience.
In a way, video marketing has the potential to be an infographic on steroids. Infographics are already proven to be powerful methods of sharing complex ideas - but they still require the reader to actively read and scroll through the visuals.
With video, the viewer doesn’t have to do much work to consume the information. It’s your job to do the work for them, in a way. Whether you choose to display data via captivating animations or visual imagery, you’ll have an advantage over static infographics.
Data is Proof
Have you ever seen a video where a company makes a vague claim with little to no evidence to back it up? Their solution is somehow the magical remedy to all of their target client’s pain points, but they don’t explain why or how.
That’s where data comes in.
Let’s take Volcom as an example. This company wants to target millennials, and as a result, is using sustainability as an angle to resonate with this audience. Studies have shown that millennials are willing to pay more for products made with sustainable ingredients and processes.
This is an incredible data point that Volcom has put to use effectively in its Volcom New Future campaign. In this initiative, Volcom creates apparel from recycled plastic bottles for a more sustainable product line.
Not only is this approach data-driven, but they use data to communicate their ideas as well. They’ve got plenty of facts, statistics, and charts to explain their initiative in detail so that their readers know they’re practicing what they’re preaching. If you want to know the exact benefits of their organic cotton, for instance, they’ll tell you that it has a 46% reduced global warming potential and much more.
Plus, they bring back the themes of sustainability to topics that are bound to interest their target audiences, like healthy oceans for surfing and a less erratic climate for the enjoyment of outdoor sports.
Volcom understood what their audience wanted through data, and they’ve delivered it thanks to data.
Data allows you to explain what you can do to help your target client and how this is achieved and how it relates to their values - and if you have the data to prove it, even better.
Become a Data-Driven Video Marketer
Data doesn’t have to be dry. When used correctly, it can boost your credibility and increase your audience's engagement - especially in video format!
Get in touch with us today to learn more about our creative, data-driven approach to video marketing.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
