When we discuss social media, people often forget about LinkedIn.

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But if your business operates in the B2B sphere, this platform is like rocket fuel for your video marketing campaign.

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Especially considering that video content gets 3x as much engagement than text posts on LinkedIn.

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LinkedIn’s Features

On LinkedIn, you can embed videos from other platforms (like YouTube or Vimeo) or use this platform’s native video upload features.

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However, only native videos have an autoplay feature, making it better to attract attention as your audience scrolls through their feed.

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Regular videos have a maximum length of 10 minutes. On the other hand, promoted video ads can have a running time of up to 30 minutes.

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Pros of LinkedIn

• Mobile support with filters and text additions
• Autoplay on your audience’s feed
• Supports 4k video
• Max runtime of 10 minutes for non-sponsored videos
• Vertical videos get cropped into a square, making it less than ideal for mobile viewers
• Autoplay has no sound

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Cons of LinkedIn What is LinkedIn Best For?

According to LinkedIn themselves, the most successful videos are no more than 15 seconds. However, LinkedIn can definitely be effective for long-form content as well (up to 10 minutes). In fact, a study by LinkedIn shows that long-form content can be just as effective as shorter videos to get views, clicks, and shares - but only if it succeeds at complex storytelling. This means that the platform is the right place to showcase your brand's story or go in-depth with longer client success stories. As long as you have an interesting story to tell and that you are uniquely showcasing this story, you can succeed on LinkedIn. In terms of layout and sharing options, LinkedIn is similar to Facebook. Your videos should be optimized for social engagement. However, you should definitely take a different approach with video content on LinkedIn - the audience is more professional or corporate than Facebook. Just watch out - corporate does NOT have to mean boring, dry, and lacking in color and personality.

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Professional people are… well, people. They enjoy seeing new content that entertains them, even in a corporate setting. Make your content pop!

Have a story to tell on LinkedIn? Tattoo Content Studio can help you create and distribute this story via unique video content. Get in touch today to find out how.

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Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150

Email contentstudio@tattooprojects.com or click here to schedule a call.