Last time, we discussed what questions you should ask yourself to create a video content posting strategy.
Now we’ll take a closer look at 5 separate platforms, one at a time - starting with Instagram.
Instagram’s Features
Instagram has evolved quite a bit over the past few years. There are now 4 ways to share videos on this platform:
- Adding 3 to 60-second videos on your feed
- Sharing 15-second videos that remain active for 24h on Instagram Stories
- Going Live for an unlimited amount of time and displaying the live video on Stories for 24h
- Creating longer videos with IGTV
This platform is currently used by a younger audience mostly comprised of millennials, so if that’s your target audience, you’ve found your gold mine.
Pros of Instagram
- Tons of in-app tools (filters, stickers, polls, questions, etc.) to increase engagement for Instagram Stories
- User-friendly
- Content is easy to share and repost for maximum brand outreach
- The algorithm prioritizes Stories that users spend more time on, making the platform great for video
Cons of Instagram
- Limited desktop functionality
- You can only share content that has been on your phone for the past 24 hours for Instagram Stories
- The platform is better suited for vertical videos, which makes it difficult to repurpose video content from other platforms
- Cannot link to outside URLs - unless you are linking from a Story and you have over 10k followers
What is Instagram Best For?
Due to Instagram’s short and ephemeral nature, it works best with low-budget content like:
- Behind the scenes
- Quick product or service showcases
- Teasers of longer video content are available on other platforms
Plus, you can pick some of your best Stories to highlight on your profile (and keep them alive forever instead of only for 24h). This is great for sharing short demo reels, videos of clients sharing their love, or teasing new upcoming products or services.
Want to start creating awesome video content for Instagram? Get in touch with us today to see how we can help.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
