If you’re planning a video marketing strategy, no doubt you’ve heard of the juggernaut YouTube.
It’s currently the most popular video-sharing platform available and the second largest search engine after Google.
Youtube’s Features
YouTube comes built-in with powerful analytic tools to get full visibility on the health of your video campaigns.
You can also add annotations and cards that link to other videos on your channel directly within your video, making it a powerful tool to keep your audience engaged for a binge party.
Because of its focus on search terms, users can find your content without them ever having heard of your business - and without the need for others to share your video.
On top of it all, YouTube also comes with Live features.
Pros of Youtube
- No limitations on video length or format
- Powerful analytic tools
- Huge audience
- SEO of your content can increase organic views via both Google and YouTube itself
- Optimized for all platforms
Cons of Youtube
- Not as shareable as other platforms like Facebook and Instagram
- The poorly moderated comment section
- Your competitors’ content can be shown in the ‘watch next’ section
What is Youtube Best For?
YouTube is the right place for long-form content. Need to make detailed tutorials, explainer videos, or documentary-style content? YouTube is your platform.
When launching videos on YouTube, it’s important to take search engine optimization into account. Your video meta tags, title, and description should be optimized for a specific search term. When users search for content related to this keyword, YouTube will understand that your video is related to that topic.
This ensures your video gets seen by the people who are searching for terms relevant to your business.
Because of this factor, take a user intent approach when creating videos for YouTube: what does your target client need to know? What are they most likely to search for on Google and Youtube? If you position your video as an answer to their search intent, they’ll value your content and start to trust your brand.
Also, consider this: Youtube is designed to keep people engaged on its platform. This means it’s best used to help your audience navigate between your YouTube videos instead of redirecting users back to your website.
To succeed as a video marketer on YouTube, consider producing content both in quantity and quality. The more quality content you have on your channel, the longer you can keep your audience engaged with your brand.
Can’t keep up with creating quality content that’s optimized for YouTube? Tattoo Content Studio understands how to create and launch videos that your target audience sees - get in touch to see how we can help.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
