You know all about “How To Videos,” right? Right?? Well, if you don’t, then we at Tattoo Content Studio can tell you that you need to know all about them.
How Do I Find Out What a “How To” Video Is?
"How To Videos" are videos that do exactly what it says on the tin; it shows you how to do something in a video but without all of the trickery and clever editing of TV commercials. They simply tell it how it is – and that’s what the consumer craves – TRUTH! These videos can explain how to do any manner of things, such as how to cook something, how to put up a shelf, or how to do your makeup.
“How To Videos” have become increasingly popular. Many people find it much easier to learn how to do something if they can copy someone else doing it, which sparked the explosion of this type of digital content. Social media platforms like Facebook and Instagram have helped boost their popularity even more, with videos showing you how to make your own Christmas decorations and hairstyle hacks taking over our social media feeds.
Keep it short and to the point.
Tell the viewer what the video is about within the first few frames. The viewer needs to know what the video is about and why they need to watch it ASAP.
Include your call to action. You can include this at the beginning as well as at the end of the video. If you want them to navigate to your site after watching the video – you need to let them know.
Keep your video content targeted and specific. You’re reaching out to a specific audience with your “How To” video, so make sure you’re giving the viewer what they want by providing the right information.
Be sure to entertain. No one will want to watch a video where a disinterested voice-over artist explains how something is done with as much personality as an old boot. The video content comes across as being enthusiastic and excited about what is being talked about. Make sure you impress this upon your video content production company – we need personality!
Make it easy to understand. The worst thing you can do is make a viewer feel like they now know less than when they started watching the video. Think about your target audience, and don’t bamboozle people with technical language if they don’t speak it.
How can a “How To video” benefit my business?
Building trust. They give you a chance to enable your viewer to look inside your company and let them get to know your brand better. They give you the opportunity to put a face to the name – and this creates trust. You’re creating a long-term relationship with your viewer, and you’re letting them come to you rather than bombarding with aggressive marketing techniques. It’s not just about the content; it’s what the provision of the content means for the person watching it.
Visibility. Videos increase the number of time users spends on your site. The more time people spend on your site, the more exposure. The longer the exposure, the more trust and trust equal search engines knowing the content on your site is good content. Did you know you are way more likely to pop up first on a Google search if you have a video on your site? If that’s not a good reason to get a “How To” video made, then I don’t know what is.
Videos = shares. This is nothing to do with the stock exchange and everything to do with people sharing your video on their social media channels for others to see. The more your video is shared, the more exposure you get and the more impact you have. But, remember, people don’t share boring videos, so you need to keep your video fun, engaging, and relevant to get out there.
If you want to get the most out of your How-To videos, work with an experienced industry leader you can trust; Tattoo Projects.
Tattoo Content Studio | 704 Morris Street, Charlotte NC | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
