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You spend hours working with your video content partner to create an outline, work on the script, create the storyboards, film the actual video, then you spend countless hours going back and forth on revisions and rounds of video edits. The video is finally complete, and you hit publish. But this is actually doing a disservice to the countless hours you just spent finalizing the video – a single piece of video content can be so much more than the one video upload.

Business is a serious matter – we all know that. But that doesn’t mean you shouldn’t have some fun, and entertain your audience. What else will capture your audience’s attention? Humor is not a tone that works for every industry, but it is the easiest form of entertainment - not necessarily easy to accomplish, but it will easily entertain your potential consumers.

For millions of people around the world, Polaris has become synonymous with adventure and passion, in both work and play. For more than 60 years, they have been making high-quality, breakthrough products.

LinkedIn has 500 million global users. So, if LinkedIn video is even slightly as successful as video on Facebook, it’s time to add it to your social video strategy. This is huge for B2B marketers! LinkedIn is a great option. You can avoid mixing friends and work updates, by reaching out to other people in an appropriate social environment with the most attention grabbing, useful, entertaining and educational content - video.

The last thing you want to be is a furniture set from Ikea without instructions. How can you avoid becoming the Swedish punch-line in your industry? Use an explainer video to simplify your product! Is your product a luxury item or is it affordable? Is it mission-critical or a bonus asset? How you define your product will influence who you target, how you interact with your target audience, and which distribution channels you leverage.