Polaris has become synonymous with adventure and passion in both work and play for millions of people around the world. For more than 60 years, they have been making high-quality, breakthrough products.
National broadcast commercials shot on the back-lot at Universal Studios, product lineup videos that took days in the Las Vegas desert, and even shoved in a garage in Charlotte, NC to create social content that inspired a "national holiday" #NATIONALBURNOUTDAY.
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See content produced below-
The Victory Magnum performance bagger.

Great stunt rider.

Camera car used to chase motorcycles in the desert.

Victory Motorcycles "Inside" (National Broadcast)
From cliff jumping to bull riding and rocket launching, every captured image explodes with palpable energy and adrenaline, emoting Victory Motorcycles’ magnetism in this national broadcast spot.
Victory Motorcycles "Octane" (On-line Content)
Teasing a product that hadn't been released yet created a few challenges. Not being allowed to show the bike completely until it officially released but tease the product without showing it. It seems like a dog chasing its tail. Solving that problem can prove to be a fine line. I think the tease turned out tantalizing.
Victory Motorcycles "Magnum" (On-line Content)
The Victory Magnum is an in-your-face motorcycle with the loudest stock sound system—ever. We packed that attitude into bold production, editorial, and animations worthy of this brazen bagger for this launch video.
Victory Motorcycles "National Burnout Day" (On-line Content)
Celebrating National Burnout Day by cooking some tires on the Victory Gunner.
Victory Motorcycles "Model Year Line-Up" (On-line Content)
Bolder bikes, factory custom paint, and new accessories were introduced with the use of dynamic riding shots, powerful motion graphics, and skilled editing for Victory Motorcycle’s 2015 Model Year Line Up. The resulting two-minute digital video packs in a year’s worth of abundant attitude.
Victory Motorcycles "Accessories" (On-line Content)
New accessories were introduced with the use of dynamic riding shots, powerful motion graphics, and skilled editing for Victory Motorcycle’s accessories feature callout video. "From The Wheels To The Windshield"
Victory Motorcycles "Brand Anthem" (On-line Content)
Heightening Victory’s attitude with incredible shoots in Old Las Vegas, the Las Vegas Motor Speedway, and putting the expansive desert to good use.
Victory Motorcycles "Red Tag, No Room For Hesitation" (National Broadcast)
Like a shot of adrenaline straight to the heart, Victory’s Red Tag Rush Sales Event spot was pumped full of attitude by way of attention-grabbing graphics and editorial, setting it apart from the typical end-of-year sales commercial.
Victory Motorcycles 'Red Tag #2, When It's Time" (National Broadcast)
Victory Motorcycles "Brand Plan" (Internal)
After conceptualizing, designing, and animating Victory’s cutting-edge video, Polaris was able to introduce the energy-infused Victory brand plan to dealers and franchisers, getting them fully up to speed on this fast-moving company.
Victory Motorcycles "Chicago International Motorcycle Show"
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