50% of internet users look for videos related to a product or service before visiting a brick and mortar store. And we would argue that most prefer checking out a video on their own time, versus the traditional in-store experience. So, as a marketer, how can you take advantage of the growing video content demand, and harness the power of video for your brand?

No video exists in a vacuum. It’s really important to consider the context of any video you create. Without Context, a piece of information is just a dot. It floats in your brain with a lot of other dots and doesn’t mean a thing. Knowledge is information-in-context… connecting the dots.

Various marketers and thought leaders are emphatically predicting that 80% of all internet traffic will be video by 2022. With so many types of video content, it can be overwhelming to discover which will best suit your marketing needs. Not to mention the vast insider jargon that is often used to sell the “secret sauce” version of what is truly a conventional standard.

Many businesses wish to use their existing marketing content as the basis for video scripts, but don’t know the process required to convert their printed materials into effective video ideas. The script is one of the most important parts of any video production, whether it’s a 30-second commercial or a 60-minute infomercial. Here’s how to convert your marketing content into video content.

The greatest marketing challenge is delivering the right message to the right person at the right time. And here’s the kicker — people are a moving target. They’re in a state of constant change and moving through a process we call the ‘buyer’s journey’. The buyer’s journey is made up of three different stages that represent the research and process a potential customer goes through before they make a purchasing decision.

Understanding your audience has profound implications for your video content marketing strategy and beyond. It helps you answer vital questions such as: who are your customers? What are their most urgent and pressing concerns? What factors are they focused on in terms of making a buying decision. This information helps you decide what strategy will reach them most effectively on every point of the content deployment.