Why is Video so Effective?
Various marketers and thought leaders emphatically predicted that 80% of all internet traffic would be video by 2022.
The Medium Is Rapidly Changing
When it comes to conveying your message to your audience, video is one of the most effective mediums you can use. While the internet has always been primarily text-based, with technology developing and video now accessible to everyone, that’s rapidly changing. If you keep up to date with video marketing, you’ll be well aware of the forecasted growth of video, with projections showing that in 2022 video will account for a massive 79% of all online traffic. Video is great at grabbing users' attention. If a video is available, 60% of visitors will opt to watch it before reading any text.
When you consider the small window, you have to grab a new visitor's attention when landing on your site and combine it with the increase in visit duration that video produces – it makes sense to place a video in a prominent position where users will see it. Most websites would struggle to explain what they do in the short time that a visitor makes up their mind to stay or not, but video can grant you the extra few minutes of engagement to make your case.
Delivery
Our brains process imagery 60,000 times faster than text. Whatever the message you’re trying to convey, it’s likely that a couple of minutes of video is going to be more effective at representing your brand than the vast amount of text that could be cluttering up your site. Not to mention the fact that video helps convey factors that text cannot, such as emotion and personality, and also speeds up the explanation of visual concepts. If you take a look at your website analytics, you’ll likely be getting an average visit duration of under three minutes – you need to make every second count. In addition to explaining more, visual imagery has the added benefit of being recalled easier, with studies showing that users recall six times more information from video than from text. Convey your message through video, and it’s more likely to stick in your audience’s heads.
How Does Video Help My Marketing?
Video brings you the closest and most intimate with your leads, customers, and team without being physically in their presence. It is your greatest (and most economical) chance to speak to a broad base or your core demographic and offer them connection (while still allowing for their experience to feel singular). Video can be broad or incredibly targeted.
In the simplest terms, video informs about your brand, products, events, company, or anything you wish to share. It even boosts SEO, where you can double your chances of hitting the first page of a google search with video content.
What Kind of Video Content is Best for My Business?
- With so many types of video content, it can be overwhelming to discover which will best suit your marketing needs. Not to mention the vast insider jargon that is often used to sell the “secret sauce” version of what is truly a conventional standard. And there’s nothing wrong with a standard… jazz musicians would never be able to offer their inspiring and innovative pieces without first MASTERING the standards.
We’ll cover the details of these types of video in the coming months, but a great beginner’s list would include:
- How-To’s – Instructions guide the viewer by creating a product, using or installing a product, or even navigating a wide range of processes or life tasks. Below is an example of a "How To" that Tattoo Projects is proud of.
- Brand Anthem – This is your chance to shine as a brand or organization. Your brand anthem serves as your rallying cry and the perfect encapsulation of your culture. This is the kind of video you pair with a strong musical selection to make a long-lasting impression.
- Informative/Educational – Similar to How-To’s, these pieces service to educate the viewer on anything from a product to your company’s story and history.
- Big Ad Pieces – It doesn’t just have to be for the Super Bowl, but these pieces are high-budget advertisements. This is where a big celebrity endorsement comes in handy.
- Talking Head – Simply a person (or persons ;) talking about or describing something like a product, a brand, or helpful hacks. These are classic ad pieces but have taken on a larger meaning in the digital era, especially with influencer content, where a highly-followed person can offer insights into your brand or product.
- Testimonial – Satisfied customers? Put them on camera! Video testimonials are a great way to forge a genuine and emotional connection.
Targeted – With all the data and technology at our disposal, we are capable of creating content that speaks directly to a specific demographic or subset of the consumer base.
- 360° Explorations – Want to show off your new headquarters? What about offering a virtual walkthrough of a new listing or providing an enticing exploration or a beautiful new car or exciting piece of tech? 360° explorations offer the ability to see intricacies while providing a customized experience where the user can control the view.
- Animation and Graphics – Any variety of video content can be animated, and depending on your audience, it might prove more approachable or memorable. Additionally, by animating, you can often convey more difficult concepts and offer some impactful visuals.
Virtual Reality or Augmented Reality – This is quite possibly the most exciting and certainly the newest way to use video. While it is still in its infancy, VR or AR provides an immersive experience by either creating an alternate reality (VR) or augmenting an environment by blending existing and virtual elements. It’s hard not to get excited, considering the potential for providing truly experiential content marketing.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
