How To Convert Your Existing Marketing Content Into An Effective Video Script.
The script is one of the most important parts of any video production, whether it’s a 30-second commercial or a 60-minute infomercial. Many businesses wish to use their existing marketing content as the basis for video scripts but don’t know the process required to convert their printed materials into effective video ideas. Here’s how to convert your marketing content into video content.
Begin with a Brief
A brief is a guideline of the information to be presented in a video to accomplish your target objectives. Perhaps the biggest issue with using marketing copy for a video is that some basic questions aren’t answered in a brief.
What will the viewers learn from this video?
Perhaps you want the viewer to learn your business basics, such as location, products, and services or upcoming deals or specials and possibly, a call to action. More importantly, what information do you want the viewers to know that can’t be shown through other less engaging marketing mediums like print?
What is your brand identity?
Your brand identity is a combination of visible elements that reveal how you want your consumers to perceive your company. Video offers countless opportunities to align with your brand identity, such as music, shot sequences, graphics, and narration. How can video interpret your brand image to your viewers?
Where will your video be shown?
The video’s medium and where it will be shown should affect how you write your script. A video displayed at a loud trade show should contain subtitles. If you show your video on TV, make sure it fits a standard commercial spot length of 60, 30, or 15 seconds. Marketing videos for social media should be short in length (10 to 15 seconds) since your audience's attention span will most likely be short. Subtitles are a good idea, too, since a study from Facebook reported that 85% of videos are watched without sound. How will the viewers be affected by the medium and the medium’s environment when watching your video?
Start Scripting
When you have developed ideas for the script, it’s time to begin writing. When writing a script for a business video, you want to be clear and concise. If a video production company can take your script, and turn it into the video you have in mind, then you’ve accomplished your goal.
Storyboard It
A storyboard is a sequence of pictures representing what each shot will look like with audio components described in the text. These pictures can be smartphone photos, hand drawings, stock photos, or a combination. It doesn’t matter if your storyboard consists of pencil-drawn stick figures, as long as your visual image is portrayed clearly to the video production crew.
If you’re wondering how to re-purpose your marketing content into video, remember that video scriptwriting is a creative process, and one size doesn’t fit all. Please contact the team at Tattoo Projects. We can help with this process as well as producing the content.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28209 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
