It’s time to get real – if you aren’t planning to dedicate a significant portion of your marketing budget to video, you’re already behind. By skipping on video, you will not be utilize the best marketing tool to engage with your audience. No matter your industry – there is a spot for video content in your marketing content strategy.

What is a brand anthem video? You know it when you see it. Brand Anthem Videos are the latest, greatest thing for a really good reason. People want companies and organizations to care, to add value in the bigger picture, and who they buy from or support can be determined by how they ‘feel’ about a brand.

A video production retainer establishes trust through long-term collaboration. Opens the door to valuable feedback, improvement, and optimization of your marketing efforts that cannot be achieved through a “one and done” project mentality.

With the rise of popularity and demand of video content in today’s marketing landscape, video is a very powerful and necessary medium to stand out from your competition and engage with your audience. But, like any other part of your marketing, it needs to be on brand. The right message for the right audience is also central to the success of your branded content.

Context gives content deeper meaning and more personal resonance. Not only does it make content mean more, but it ensures that the content is being received by the right audience. With knowledge of, and attention to, context, the content becomes a comprehensive and targeted marketing tool. Just remember… without context, Batman is just a rich guy going around and beating up the citizens of Gotham. Here at Tattoo Content Studio, we focus on this important content/context relationship.

We use brands to tell ourselves stories about who we are. The brands that are most meaningful to us are those that play a role in our internal life stories, or what psychologists call our Narrative Identity. We’ve spent years listening to people tell stories about how brands fit into their lives. And something we’ve learned is that strong brands possess many of the same qualities as great characters.