Content And Context Are Dominant Terms In Marketing.
So, what are they, and why do they matter? Content is all the images, videos, songs, and writing you encounter throughout your day. These pieces of information create stories that entertain and inform. That is why content is so valuable for branding and marketing; these stories tell consumers about a brand and what they offer. That’s where CONTEXT comes in. Context is everything that surrounds the content. While that sounds complicated, it means all the stories that came before creating context, the time and place where the information is exchanged create context, and the audience, itself, creates context. Context guides the targeted audience to the intended feeling and ensures the message is delivered to those who will have the desired response. Content without context is just noise, a bunch of information without the important parts that create the frame… the “skeleton” on which the content exists.
- Context CREATES and FILLS IN THE BLANKS.
- Context CHANGES EVERYTHING.
- Context BRINGS CLARITY.
- Context RAISES THE STAKES
- Content TELLS A STORY, Context PROVIDES BACKGROUND
- Content SHOWS A WAY, Context OPENS THE POSSIBILITIES
- Content EVOKES EMOTION, Context BRINGS UNDERSTANDING
Context takes a person and makes them a parent, an innovator, an influencer. It builds the world where the content exists and creates the conditions for the stores to have meaning. With context, a man holding a box becomes a newlywed moving into his dream house, and a woman surrounded by people clapping becomes a new CEO celebrating a promotion.
Context gives content deeper meaning and more personal resonance. Not only does it make content mean more, but it ensures that the right audience is receiving the content. With knowledge of and attention to context, the content becomes a comprehensive and targeted marketing tool. Just remember… without context, Batman is just a rich guy going around and beating up the citizens of Gotham. Here at Tattoo Content Studio, we focus on this important content/context relationship. We take this holistic approach to ensure the most meaningful message finds its most responsive audience.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
