Why Your Brand Needs an Anthem Video.
What is a brand anthem video? You know it when you see it. It’s the Nike commercial that makes you feel like you could do anything, that there are no limits. It’s the liquor commercial that reminds you that we’re all in this together, that America is awesome. It’s the big box grocery store video that has gone viral and makes you feel like you’d never shop anywhere else because they get how precious our planet is, how committed we are to nurturing our children. It says nothing about what the brand sells but everything about what the brand stands for, why it exists.
Brand Anthem Videos are the latest, greatest thing for a really good reason. People want companies and organizations to care, add value in the bigger picture, buy from, or support can be determined by how they ‘feel’ about a brand. As citizens and as people, we want to be reminded that the values that we hold dear and believe in are being heard and upheld by the brands and organizations that run things.
Key points to remember when creating a brand Story and Anthem Video
-A brand story says nothing about what the brand sells but everything about what the brand stands for and why it exists. People want companies and organizations to care, add value in the bigger picture, buy from, or support can be determined by how they ‘feel’ about a brand.
-You’re selling who you are, not what you make.
-Every brand stands for something. The problem is, they don’t often stop selling long enough to communicate it or even to identify it. Brand values and brand responsibility have become almost as important to consumers as what a brand sells. Adding value and authentic storytelling leads to consumer buy-in.
-An anthem is the champion of brand advertising. It makes it a leap further. The idea behind an anthem is that getting to the heart of who you are, what you stand for, and what your brand adds to people’s lives and the planet can be your bestseller.
-Telling the truth is probably the most important aspect of a brand anthem video. Your team has to believe that the message you’re delivering is actually the core of who your brand is, the fabric of its foundation. It has to be real to be remembered.
-When we’re emotionally impacted, we tend to remember the cause – the situation or storyline. Inspiration drives good action, and we all want to be inspired. What inspires your audience?
-Your brand has heart. This is how things begin. When you revisit that original drive, the mission your brand was built on, and show that it’s still thriving and delivering, people will listen. Your brand is always in a position to inspire new beginnings and positive action. And, when it does so in an artful and inspiring way, your efforts won’t go unnoticed.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
