This is not a drill…update your B2B video marketing strategy stat!

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This is huge for B2B marketers! Previously on LinkedIn, you could only share videos from other platforms. You couldn’t upload native video content to the platform. Think about how you upload videos to Facebook, Twitter, Instagram, Snapchat, and others. On LinkedIn, you could share YouTube videos and have them automatically play in people’s feeds with the sound off, but the video experience was WAY behind other platforms. Native video content is huge. In fact, Facebook native videos receive 10x more shares than YouTube shares on the platform.

This video update that came a few months ago on LinkedIn changes the game. This B2B platform is finally a part of the video-first world.

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What Does LinkedIn Video Mean for Businesses?

Video is huge for B2B brands on social media.

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Check out these social video statistics for further evidence:

• Over 500 million people are watching 100 million hours of video on Facebook every day. (source)
• Almost 50% of internet users look for videos related to a product or service before visiting a store (source).
• 64% of consumers purchase after watching branded social video content (source).

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Video is absolutely the best way to reach your audience, who all have short attention spans, as they mindlessly scroll through their social newsfeeds. But, Facebook and other social platforms are not always the best avenues for B2B marketers. It all depends on your audience and your product/service. Think about it from a practical standpoint – do you want to work on your off-hours? Especially as you scroll through platforms that you associate with your life's social aspect - your friends and family updates, sprinkled in with B2B branded content, do not always mix.

LinkedIn is a great option. You can avoid mixing friends and work updates by reaching out to other people in an appropriate social environment with the most attention-grabbing, useful, entertaining, and educational content - video.

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Success with Video on LinkedIn

LinkedIn has 500 million global users. So, if LinkedIn video is even slightly as successful as video on Facebook, it’s time to add it to your social video strategy. But, before you jump on the LinkedIn video bandwagon, you need to create a strategy for that particular platform. Like with all video content, you need to know who you’re talking to, what you’re trying to teach them, and the unique value your content provides to them.

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Here are 3 tips for LinkedIn Video:

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1. EDUCATE

Teach your audience. The content should provide your audience with actionable advice. This will make you a subject matter expert OR thought leader in your industry, which will increase the likelihood that they will come back to you when they have questions or need a solution in the future.

It’s best if your keep your video short and simple – complexity can confuse your audience. However, animated explainers can help break it down in laments terms if you have a complicated product or service. Before you attempt to educate your audience with video on LinkedIn, you must understand who your potential customers are, which allows you to offer the kind of advice they need.

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2. SHARE CASE STUDIES

Great case studies are customer-focused. You obviously need to touch on your solution since that is the entire reason for the case study. However, feature honest emotion, and create a story with which you can relate. All in all, your case studies should have a compelling emotional angle and focus heavily on the struggles or frustrations of your clients and how YOUR solution solved them.

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3. PROMOTE

LinkedIn can convert new qualified leads as a platform – imagine if you worked in video with your strategy. After the initial awareness stage in the buyer’s journey, when they enter the consideration stage and look for potential solutions for their problem, it is a great time to really push your solution. Keep the video light, and focus on the benefits while integrating it with other content pieces for each stage of the buyer’s journey.

Wow! That’s a lot to take in for B2B marketers. It’s time to integrate LinkedIn into your video content strategy. Is a video content strategy foreign to your business? Create a partnership with a video content partner; oh, hello! to maximize your video marketing efforts.

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Email contentstudio@tattooprojects.com or click here to schedule a call.

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