With just two weeks to launch and COVID keeping our team from shooting any new footage, Tattoo Content Studio produced a fully integrated broadcast, digital, and social campaign for the Coca-Cola 600, using only stock video and archival race footage. The anthemic creative reignited excitement at a pivotal moment for live sports, helping retain 70% of ticket sales during a global pandemic and driving a 234% increase in impressions and 276% YOY engagement.