From trade shows to racetracks, wherever Senix showed up, we made sure both their power and their personality were on full display. For Equip Expo, interactive experiences like the Blow-In-One mini-golf game transformed their booth into the talk of the trade show floor. The resulting drive in foot traffic gave us plenty of high-energy content to amplify the X6 launch across digital, OOH, and social.

For the NASCAR All-Star Race at North Wilkesboro Speedway, we documented Senix’ sponsored car from unveiling at Richard Childress Racing HQ to live race-day action. The assets captured gave us the tools to produce high-energy social assets that extended the partnership beyond the track.