When Rack Room secured Jordan, they needed more than product shots. They needed a unique perspective. Under an accelerated timeline, we partnered with Unify to concept and produce “Legends Raise Legends,” a two-phase teaser and launch campaign that introduced Jordan through a generational lens. Studio-driven teaser videos piqued curiosity by focusing on the iconic sneaker silhouette. On-location spots expanded the narrative into everyday family moments, bringing Jordan’s visual language to Rack Room’s audience.

Our team was involved in every step of creative, production, and post, delivering a set of cohesive final assets built for streaming, digital, and retail.