Traffic can make drivers change lanes, but it takes the right story to change their perceptions. To help I-77 Express shift public sentiment about their toll lanes, we created a series of world-building animated ads. Using custom 2D motion graphics, we demonstrated how express lanes reduce congestion for everyone on the road, even in the regular lanes.

Designed for digital and social placements, the work translated complex traffic data into clear, compelling storytelling that made the benefits instantly relatable. Whether you take the Express Lanes or not, every driver wins.