As Hostess’ long-running Social AOR, we built always-on content that kept the brand culturally relevant and consistently craveable. Animated ads. Custom GIPHY sticker packs. UGC-style video. Product launches. Even real-time content tied to flagship brand moments like National Twinkies Day. From organic engagement drivers to paid social campaigns, our platform-native work was all designed to trend and convert. Millions of impressions later, the feed still felt fresh, and unmistakably Hostess.