For the viral “Deep-Fry Everything” campaign, we handled full-scale concepting, scripting, shooting, and post in-house. In celebration of Deep-Fried Twinkies, we produced an eight-video launch series; seven suspense-building teasers deep-frying unexpected items, followed by the final product reveal. Built for paid social and digital placements, the campaign drove 5M+ engagements and earned the #1 trending hashtag on Twitter.