Launched in 2023, Henrietta Said entered the snack aisle as a Truly-Good-Foods-owned challenger brand. As their social AOR, we set out to establish a social presence as spicy as their peanuts. Through a steady cadence of in-house shoots, from stylized product photography to authentic, UGC-inspired creative, we developed a robust asset library designed to keep feeds fresh and flavorful, while keeping audiences hungry for more.