For EchoPark Automotive, we’ve produced multiple broadcast and digital campaigns, utilizing sitcom-style humor to break through the pack of auto retail predictability. The Happy Guest Leaderboard Series put NASCAR legends Micheal Waltrip and Kyle Petty in the cubicles of EchoPark HQ call center. Our follow-up spots added Ross Chastain to the mix, upping the star-power with his melon-farmer swagger.

Our team lead production from concept through post, building a cohesive system of broadcast, radio, digital, and social assets. The results were an engaging, entertaining content series that drove sales while also winning on social feeds.