Darkside

‍To celebrate the release of their long-awaited blackout helmet, we tapped into the dark side of the Carolina Panthers’ notoriously family-friendly brand. In less than a month, we worked hand-in-glove with the agency to concept, write, shoot, and edit a hard-hitting TV spot entirely in-house, moving from idea to final cut at game-day speed. The finished video was featured on the front page of Yahoo Sports, ESPN, and Sports Illustrated while garnering 200K+ engagements on social media.

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Monument to Excellence

‍After trading up for the number one pick in the 2024 NFL draft, the Panthers needed a hype video that honored their heritage while building anticipation for the upcoming season. Once the agency locked in the concept and script, our team got to work, transforming our cyc studio into a blacked-out Panthers lair. Live-action footage collided with custom 3D design to create a spot that felt larger than the moment itself. The final film flexed across regional broadcast, pre-game stadium festivities, and social, racking up more than 162K views and 14K likes, setting the tone for the season.

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Panthers Country

‍As the 2024 season crept closer, the Carolina Panthers needed a pre-game announcement video that marked their territory, immortalizing Bank of America Stadium as their lair. After the agency turned around concept and scripts in just two weeks, our team utilized our blacked-out cyc-wall and a 7-foot fiberglass monument for set design, while hunting down the perfect cast of talent, ranging from current Panthers’ players and a herd of extras to 12-year-old star who carried the spot. The resulting spot was an anthem that resonated across two states of panther hunting ground.