Watch This
The content creation landscape has changed. Both your internal and marketing communications have a lot of people to reach, all craving diverse, engaging content. Spending half of your quarterly budget on a single-use video is no longer viable. Video productions with thirty-man crews, monstrous equipment, and the Hollywood attitude are out. Everyone has video. It's gone from a splurge to a must-have. Now is the time for efficient, timely, relevant, repurposable video content. That's in. The most successful Marketing Communications teams are rolling out dynamic videos in droves, utilizing strategies that champion content creation first.
Not sure where to start? Or maybe you need some new ideas?
The anchor for ALL marketing communications is branding. So how do you brand through video? A commercial, right? Well ...
86% of people skip TV commercials.
The commercial will always be a player in the game, but he is no longer the fan favorite. Today, it's all about digital content that grabs your audience's attention. And what better place to start than online? A sharp sizzle piece on the front page of your website will allow viewers to experience your brand and get the best feel for who you are. Did you know that 46% of people say a website's design is their number one criterion for determining a company's credibility?
BRANDED
Branded web content is the perennial all-star. And everyone knows the best web content is ... video! So if you're looking for a jumping-off point in your marketing communications, the branding video is your answer. Learn more specifically about great brand stories here.
UPS BRAND ANTHEM
PRODUCT VIDEOS
Do you have the stuff to show people? Potential customers, maybe? Product & capabilities videos are the answer.
Look at this ...
- Viewers are 85% more likely to purchase a product after watching a product video.
- 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. 71% of consumers say that video is the best way to bring product features to life.
- 71% of consumers say that video is the best way to bring product features to life.
B2B or B2C, it does not matter. Video content will help you acquire more customers and sell more products. Showing your products or services in use and in motion will answer your customer's questions, cement your credibility and ultimately close the deal.
Reese - 5th Wheel Hitch
Victory Motorcycles - Magnum
DS - Transcendental Treatment Centers
Victory Motorcycles - Model Year Lineup
EXPLAINER VIDEOS
All of that marketing content is really starting to pile up! But people might need more detail. However, your marketing budget might be tight. Or maybe you are losing potential customers because your website isn't clearly explaining your company's objectives. (or your sales team ... ) Or, maybe they are, but for some reason, people don't "get it." Enter the explainer video.
Explainer videos, by nature, explain things. What you get is a clear, concise, easy-to-understand explanation of your company. These are especially effective for service-based companies, where, in order for a potential customer to convert, they must be fully informed.
A good explainer video will get you there. They are easy to make, don't require almost any of your employees' time, and they're cost effective!
Magic Money - A Better Way To Pay And Play
Reese - Project Blue
By now, you must be itching to bring your ideas to life. You're visualizing a river of videos diverging into streams of dynamic content, hydrating previously barren mediums.
Your interdepartmental colleagues are exalting you and your team for helping them better achieve their communications goals. You are winning awards, setting trends, and are the talk of your industry.
It's a beautiful daydream, but it's not reality. Right?
Wrong. The reality is that the most successful Marketing Communication teams live in a world where content is energetic, accessible, and flows freely between mediums. With some planning, the right execution, and the formula to consistently replicate, this too can be your reality.
Contact Tattoo Content Studio to start a conversation about creating content for your brand. For new business inquiries, please contact contentstudio@tattooprojects.com.
Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150
Email contentstudio@tattooprojects.com or click here to schedule a call.
