Get hung up on the details…said no one…ever

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By now, just about every marketing team understands the value and power of video content. But as much as 39 percent of businesses still haven’t taken the leap. Like all changes in life, that first step is the hardest. Plus, there are still a lot of questions unanswered, like:

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How much time and resources should my marketing team dedicate to video?

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Where exactly does video fit within my overall marketing strategy?

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‍How do I begin?

We wish a magical calculator translated your brand, budget, and business goals into specific video marketing strategies. But unfortunately, it’s still a manual process. No two brands are the same; a standard answer for questions like these doesn’t exist. What we can tell you is this:

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As your business gets serious about video adoption, it’s vital that you look at video from a macro perspective. Video is just one piece (albeit an important one) of a much larger puzzle — your content marketing strategy.

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The industry loves to put video on a pedestal. Heck, we’ve even crowned it the new king! In other words, brand stories, product videos, explainer videos, commercials… are all incredibly valuable to include in your marketing efforts.

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Integrating Video Into Existing Content Marketing Plans

We can’t tell you exactly where video fits into your content marketing strategy, but we can help you think about what video offers your other content forms don’t.

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• Video is your most interactive form of content
• Video illustrates complex concepts better than any other form of content
• Video can visualize concepts that can’t be seen in real life or by the naked eye
• Video offers a face-to-face personal connection that text or images can’t
• Video is the ultimate conjurer of emotions

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It’s also worth noting here that video is just as versatile as any other form of content. Many businesses make the mistake of thinking that video is only effective for top-of-funnel campaigns (i.e., brand awareness). In actuality, video offers incredible support for mid-and bottom-funnel initiatives as well.

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If you haven’t already, start with one or two video projects that you can easily recycle and republish over and over again. You’ll learn a lot about yourself and the video production/distribution process, which will help you to create more targeted campaigns in the future.

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Let’s talk budget.

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According to multiple expert sources, the general rule of thumb is to allocate at least 30% of your marketing budget to video.

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Tattoo Content Studio | 704 Morris Street, Charlotte, NC 28208 | 704.900.7150

Email contentstudio@tattooprojects.com or click here to schedule a call.